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Friday, June 30, 2017

The Mere Presence of Your Smartphone Reduces Brain Power, Study Shows

Your cognitive capacity is significantly reduced when your smartphone is within reach — even if it’s off. That’s the takeaway finding from a new study from the McCombs School of Business at The University of Texas at Austin. McCombs Assistant Professor Adrian Ward and co-authors conducted experiments with nearly 800 smartphone users in an attempt to measure, for the first time, how well people can complete tasks when they have their smartphones nearby even when they’re not using them.

In one experiment, the researchers asked study participants to sit at a computer and take a series of tests that required full concentration in order to score well. The tests were geared to measure participants’ available cognitive capacity — that is, the brain’s ability to hold and process data at any given time. Before beginning, participants were randomly instructed to place their smartphones either on the desk face down, in their pocket or personal bag, or in another room. All participants were instructed to turn their phones to silent.

The researchers found that participants with their phones in another room significantly outperformed those with their phones on the desk, and they also slightly outperformed those participants who had kept their phones in a pocket or bag. The findings suggest that the mere presence of one’s smartphone reduces available cognitive capacity and impairs cognitive functioning, even though people feel they’re giving their full attention and focus to the task at hand.


Read the complete article from the University of Texas at Austin here: The Mere Presence of Your Smartphone Reduces Brain Power, Study Shows

The full text journal article from the Journal of the Association for Consumer Research can be found here: Brain Drain: The Mere Presence of One’s Own Smartphone Reduces Available Cognitive Capacity