Moral decisions can be influenced by eye tracking

Our opinions are affected by what our eyes are focusing on in the same instant we make moral decisions. Researchers at Lund University and other institutions have managed to influence people’s responses to questions such as “is murder defensible?” by tracking their eye movements. When the participants had looked at a randomly pre-selected response long enough, they were asked for an immediate answer. Fifty-eight per cent chose that answer as their moral position.

ICE even has an eye tracking device that is available for students to use for their experiments! Check it out here:  TheEyeTribe

Read the complete article from Lund University (and find a link to the full text journal article) here: Moral decisions can be influenced by eye tracking