Apple of the mind’s eye: how good is our memory of everyday visual stimuli?

In our world of branding and repetitive advertising, it is feasible that we dutifully soak up visuals and messages and store them accurately in our mind’s eye. New research published in Quarterly Journal of Experimental Psychology tests this theory by examining our memory of the ubiquitous Apple logo and our perceived ability for recall. Blake, Castel and Nazarian ask ‘are we really paying attention?’ Their experiment reveals some surprising insights.

Read the complete article from Taylor & Francis Group (and find a link to the full text journal article) here: Apple of the mind’s eye