Curiosity Has the Power to Change Behavior for the Better

Curiosity could be an effective tool to entice people into making smarter and sometimes healthier decisions, according to research presented at the annual convention of the American Psychological Association.

“Our research shows that piquing people’s curiosity can influence their choices by steering them away from tempting desires, like unhealthy foods or taking the elevator, and toward less tempting, but healthier options, such as buying more fresh produce or taking the stairs,” said Evan Polman, PhD, of the University of Wisconsin-Madison, an author of the study.

Read the complete article from the American Psychological Association here: Curiosity Has the Power to Change Behavior for the Better