Look, something shiny! How color images can influence consumers

When it comes to buying things, our brains can’t see the big, black-and-white forest for all the tiny, colorful trees. That’s the conclusion of a new study, which found that people who were shown product images in color were more likely to focus on small product details -- even superfluous ones -- instead of practical concerns such as cost and functionality.

Read the complete article from Ohio State University here: Look, something shiny! How color images can influence consumers