Eyes in the Aisles: Why is Cap’n Crunch Looking Down at My Child?

In a study of 65 cereals in 10 different grocery stores, Cornell researchers found that cereals marketed to kids are placed half as high on supermarket shelves as adult cereals—the average height for children’s cereal boxes is 23 inches verses 48 inches for adult cereal. A second key finding from the same study is that the average angle of the gaze of cereal spokes-characters on cereal boxes marketed to kids is downward at a 9.6 degree angle whereas spokes-characters on adult cereal look almost straight ahead.

Read the complete article from Cornell University here: Eyes in the Aisles: Why is Cap’n Crunch Looking Down at My Child?